Publications, press
Zucker Discusses Ziff Davis Category Expertise And New BuyerBase Ad Platform, AdExchanger, 1/5/2011
Audience Buying is VC Hype, Digiday, 6/22/2011
Run Your Business Like A Fortune 100: 7 Principles for Boosting Profits (John Wiley & Sons, April 09) Edited book and contributed Foreword
The Future of Online Publishing
Three Steps to Targeting Nirvana
Get More with No-Cost Ad Serving
Pricing Your Identifiable Audience
Brand or Commodity? It Takes Two (Types of Inventory)
The 2nd Channel Ecosystem (in Ad Revenue 2009)
Predictive BT (interview with Behavioral Insider)
Who’s next? (interview with OMMA Magazine)
When Behavioral is the Right Tool
Behavioral Targeting: The Loyalty Payoff
For Publishers, A Big 2007 Includes a Media Exchange Strategy
Let’s Hear it for People, Not Pages
Change the Way You Think About Remnant Inventory