PubMatic has made its excellent report, distributed to attendees of its Ad Revenue 2009 Conference on October 8, available to all. Beginning on book page 36/pdf page 39 and running more than 20 pages is “The 2nd Channel Ecosystem,” a special section that I researched and wrote.
AdRevenueReport_PubMatic
Great lineup for next week’s conference all about helping publishers successfully navigate the challenges and leap the hurdles of our insanely complex business and tech ecosystem. Conference details here: Ad Revenue 2009
I’ve enjoyed a great opportunity to work with the conference’s tireless organizer and champion, Eric Klotz, PubMatic’s director of marketing, and with CEO Rajeev Goel, Chairman Amar Goel, and the whole team. I hope to see you there as well!
Part of my contribution to the 64-page report that attendees will receive is a nice reworking of my inventory naming chart, reproduced here.
WELCOME TO THE 2ND CHANNEL
Welcome to the 2nd Channel!