Gossman pulls an Al Gore at OMMA Behavioral
Revenue Science CEO Bill Gossman, speaking on a vendors panel at today’s OMMA Behavioral Conference in New York, told the crowd, “I believe that we coined the term ‘behavioral targeting.’” Well, Bill, if you believe that, then undoubtedly you give Al Gore credit for the internet, as well.
In fairness, I suspect he might have been referring to the fact that Revenue Science started talking about “BT” not long after digiMine became RSI in 2003. TACODA was selling behavioral targeting – with all syllables – for more than two years at that point, and of course Engage, Yahoo! and others were doing it in the pre-bubble 90′s. So, we’ll cut you some slack, Bill, but you must admit it was a pretty goofy claim!