Do you really want to know the future of behavioral targeting?
If you want to know where behavioral targeting is going, look at aCerno. After consulting with Tom Sperry, Dave Hinton and team last fall, I signed on as VP of Sales & Marketing to help bring the company’s exciting story to market. You’ll be hearing a lot about us soon. For now, a snapshot:
- the only predictive targeting ad network
- the only online data co-op, with more than 350 member brand and multi-channel retailer sites
- anonymous shopping and purchase profiles of more than 125-million US consumers
- use predictive analytics & real-time ad decisioning at scale to accurately describe who is in an audience and what they’re likely to buy next.
I’ve written previously about the many opportunities available in the marketplace to help advance behavioral targeting, and I’ve been up close and personal with several of them. There’s also a summary today in Adweek. I chose aCerno because it represents the best combination of great data (responsibly managed, I might add), people, real-time targeting and results, results, results – for both brand-building and direct response.
Stay tuned …
Congrats on the new gig, Bennett!